Retailers and other organizations are waking up to the need to become compliant with the PCI Data Security Standards imposed by the credit card companies. While awareness is a good thing, there is still a huge gap in both understanding of what the regulations mean and a trailing impact on security spend - especially in a few key areas. There is opportunity here for Symantec (NASDAQ:SYMC), Mcafee (NYSE:MFE), Websense (NASDAQ:WBSN), Attachmate, EMC (NYSE:EMC), and many other public and private security firms.