sales

How Not To Sell

I thought I would use a few blog posts to discuss sales - in this case the sale of information security products and services. As someone with overall responsibility for security, I receive at least 5 calls per day from people that I do not know that are trying to sell me a product. I am sure that I am not alone in this endless string of unsolicited phone calls. Don't get me wrong - I'm not an unfriendly person and I definitely recognize the value of networking and relationships.

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